Communicating and Influencing Example at EO Grade
A worked STAR example for Communicating and Influencing at EO grade, showing tailoring communication to a senior audience.
**TL;DR.** At EO, Communicating and Influencing is about tailoring communication to the audience, using the right channel and format, and producing a measurable change in audience behaviour or understanding.
Worked EO example (250 words)
*As an EO in a policy team, I was asked to brief our deputy director ahead of a stakeholder meeting where she would explain a controversial new regulation to industry representatives. Our existing briefing template ran to eight pages and she typically had ten minutes to read. I asked her what she actually used in the briefings she read, and she said the first page and any direct quotes. I redesigned the template to a one-page summary with the key message at the top, three anticipated questions with short responses, and one supporting evidence quote. I tested it with her in a 20-minute review and refined based on her feedback. I used the new template for her next three stakeholder meetings. After the third, she told me the briefing helped her handle a difficult question, and asked me to share the template with three other policy teams. I drafted a short note explaining the format; two teams adopted the template within a month.*
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Frequently asked questions
What scores well at EO Communicating and Influencing?
Tailoring communication to the specific audience, testing and refining based on feedback, producing a measurable change (a briefing that was actually used, a template adopted by other teams). Generic "I have strong communication skills" scores 1.