Communicating and Influencing Example at SEO Grade
A worked SEO STAR example for Communicating and Influencing showing cross-team influence and stakeholder redesign.
**TL;DR.** At SEO, Communicating and Influencing is about leading a substantive communications workstream, influencing external stakeholders, and producing measurable changes in behaviour at scale.
Worked SEO example (250 words)
*I led a workstream to redesign how my division communicated with five external stakeholder groups. I interviewed each group to understand what they actually used in our updates — three said they used less than 20% of what we sent. I drafted a tiered communication structure (daily flash updates, weekly summary, monthly deep dive) and presented it to my Grade 7 with a costed implementation plan. I ran a four-week pilot with one stakeholder group, measured engagement (open rates, query volume, action completion), and refined the structure based on the pilot data before scaling. The new structure cut outbound communication volume by 40% while increasing stakeholder action completion by 25%, and was adopted by two adjacent divisions. This evidences SEO Communicating and Influencing: evidence-based redesign, pilot-then-scale approach, measurable change in stakeholder behaviour, and cross-division adoption.*
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Frequently asked questions
Should SEO Communicating and Influencing examples include metrics?
Yes. At SEO, assessors expect quantified outcomes — open rates, query volumes, action completion, or similar. Unquantified "things improved" scoring poorly at this grade.